图书介绍
商务英语读写教程 3PDF|Epub|txt|kindle电子书版本网盘下载
- 王晓宜，颜晓川主编；姚进，王颖，李娜等编著 著
- 出版社： 北京：机械工业出版社
- ISBN：9787111255864
- 出版时间：2009
- 标注页数：363页
- 文件大小：87MB
- 文件页数：375页
- 主题词：商务－英语－阅读教学－高等学校－教材；商务－英语－写作－高等学校－教材
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图书目录
Unit 1 Introduction to Marketing1
Objectives1
Listening1
Reading3
Vocabulary Drills7
Grammar Focus9
Speaking Skills11
Translation Drills11
Writing Drills12
Unit 2 Customer Behavior17
Objectives17
Listening17
Reading19
Vocabulary Drills24
Grammar Focus26
Speaking Skills28
Translation Drills29
Writing Drills30
Unit 3 Target Marketing36
Objectives36
Listening36
Reading38
Vocabulary Drills42
Grammar Focus44
Speaking Skills47
Translation Drills48
Writing Drills49
Unit 4 Branding53
Objectives53
Listening53
Reading55
Vocabulary Drills59
Grammar Focus61
Speaking Skills64
Translation Drills65
Writing Drills66
Unit 5 Pricing71
Objectives71
Listening71
Reading73
Vocabulary Drills77
Grammar Focus79
Speaking Skills80
Translation Drills81
Writing Drills82
unit 6 Advertising86
Objectives86
Listening86
Reading88
Vocabulary Drills92
Grammar Focus95
Speaking Skills98
Translation Drills99
Writing Drills100
Unit 7 Marketing Environment105
Objectives105
Listening105
Reading107
Vocabulary Drills111
Grammar Focus113
Speaking Skills115
Translation Drills118
Writing Drills118
Unit 8 Business Strategies123
Objectives123
Listening123
Reading125
Vocabulary Drills129
Grammar Focus131
Speaking Skills134
Translation Drills134
Writing Drills135
Unit 9 Competitive Advantage140
Objectives140
Listening140
Reading142
Vocabulary Drills147
Grammar Focus149
Speaking Skills151
Translation Drills152
Writing Drills153
unit 10 Strategic Alliance159
Objectives159
Listening159
Reading161
Vocabulary Drills166
Grammar Focus168
Speaking Skills170
Translation Drills172
Writing Drills173
Unit 11 Merger and Acquisition177
Objectives177
Listening177
Reading179
Vocabulary Drills184
Grammar Focus186
Speaking Skills188
Translation Drills190
Writing Drills191
Unit 12 Localization197
Objectives197
Listening197
Reading199
Vocabulary Drills204
Grammar Focus206
Speaking Skills208
Translation Drills209
Writing Drills210
Unit 13 Globalization214
Objectives214
Listening214
Reading216
Vocabulary Drills220
Grammar Focus222
Speaking Skills224
Translation Drills224
Writing Drills225
Unit 14 Technology and Digital Revolution230
Objectives230
Listening230
Reading232
Vocabulary Drills236
Grammar Focus238
Speaking Skills240
Translation Drills241
Writing Drills242
Unit 15 Management Gurus247
Objectives247
Listening247
Reading249
Vocabulary Drills253
Grammar Focus255
Speaking Skills257
Translation Drills258
Writing Drills259
Unit 16 Legendary CEOs263
Objectives263
Listening263
Reading265
Vocabulary Drills269
Grammar Focus272
Speaking Skills273
Translation Drills274
Writing Drills275
Appendix 1 Transcripts for Listening280
Appendix 2 Answer Keys to Text B302
Appendix 3 Grammar Focus308
Appendix 4 Reference Version for Translation Drills315
Appendix 5 Reference Version for Writing Assignments323
Appendix 6 Notes339