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会展英语 第2版PDF|Epub|txt|kindle电子书版本网盘下载
- 冯玮主编；杜昌国，陈琳副主编 著
- 出版社： 武汉：武汉大学出版社
- ISBN：9787307095373
- 出版时间：2013
- 标注页数：248页
- 文件大小：14MB
- 文件页数：260页
- 主题词：展览会－英语－高等学校－教材
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图书目录
Part One English for Conventions3
Unit 1 Talking about Convention Industry3
Dialogue 1：What Makes a Great Convention City?3
Dialogue 2：Booking a Meeting5
Reading：The Historical Development of Convention Industry6
Practical Writing：The Proposal to Host a Convention9
Case Study：ICCA13
Exercises16
Unit 2 Planning of Meetings and Conventions19
Dialogue 1：Planning for the Convention19
Dialogue 2：Arranging for the Convention20
Reading：The Routine Work of Meeting Planners21
Practical Writing：Convention Lead Form23
Case Study：Convention Connections,Inc.25
Exercises29
Unit 3 Conference Ven ue Selection32
Dialogue 1：Negotiating about Conference Venue32
Dialogue 2：Site Selection34
Reading：Event Venue Selection35
Practical Writing：Meeting Room Reservation Form38
Case Study：Featured Conference Venue—Grand Hyatt Beijing40
Exercises44
Unit 4 Selling and Promoting Conventions47
Dialogue 1：Bargaining for a Discount47
Diaiogue 2：Negotiating Conference Facilities48
Reading：Event Planning Services49
Practical Writing：Convention Registration Form51
Case Study：The International Congress of Mathematicians 201053
Exercises57
Unit 5 Conference Registration60
Dialogue 1：Convention Registration60
Dialogue 2：Registering at Conference61
Reading：Convention Registration Service62
Practical Writing：Call for Conference Registration64
Case Study：The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration65
Exercises69
Unit 6 Catering Service for Convention72
Dialogue 1：Catering Arrangement for a Seminar72
Dialogue 2：Confirming Catering Service73
Reading：Event Catering74
Practical Writing：Catering Arrangement76
Case Study：The Catering Service of Shanghai International Convention Center78
Exercises81
Unit 7 Post-conference Tour84
Dialogue 1：Discussing the Itinerary of Post-conference Tour84
Dialogue 2：Talking about the Itinerary85
Reading：Incentive Program86
Practical Writing：Post-conference Tour Itinerary88
Case Study：Post-conference Tour of DEMHIST90
Exercises94
Part Two English for Exhibitions99
Unit 8 Talking about Exhibition Industry99
Dialogue 1：Talking about Famous Exhibition Cities99
Dialogue 2：Talking about Future Plan in MICE Sector100
Reading：The Historical Development of Trade Fair103
Practical Writing：A Business Letter to Exhibitors105
Case Study：History of World Expo107
Exercises110
Unit 9 Exhibition Planning and Marketing114
Dialogue 1：Confirming an Exhibition Reservation114
Dialogue 2：Exhibition Marketing—Exterior Liaison115
Reading：Trade Show Preparation Timeline116
Practical Writing：Exhibition Soliciting Letter120
Case Study：The 14th Shanghai International Automobile Industry Exhibition122
Exercises127
Unit 10 Booking a Stand130
Dialogue 1：Booking a Stand130
Dialogue 2：Cancellation of Participation131
Reading：Participating Fairs and Exhibitions133
Practical Writing：Exhibitor Pre-registration Form135
Case Study：China Import and Export Fair Complex137
Exercises140
Unit 11 Booth Installation and Dismantle143
Dialogue 1：Setting up the Booth143
Dialogue 2：Dismantling a Stand144
Reading：Standout Booth Design145
Practical Writing：Exhibition Agenda146
Case Study：SEMICON Singapore 2011148
Exercises152
Unit 12 Exhibition Logistics155
Dialogue 1：Negotiating the Packing of Exhibits155
Dialogue 2：Negotiating Storage and Transportation157
Reading：Exhibits Transportation ＆ Customs Declaration158
Practical Writing：Notice of Forwarding Instruction161
Case Study：Deutsche Post DHL163
Exercises167
Unit 13 Exhibition Reception170
Dialogue 1：Price Negotiation at the Booth170
Dialogue 2：Communication at the Booth171
Reading：Capturing the Right Trade Show Visitors172
Practical Writing：Trade Fair Price List174
Case Study：Hong Kong Convention and Exhibition Centre(HKCEC)176
Exercises180
Unit 14 Post-exhibition Research and Analysis183
Dialogue 1：Analyzing the Results of the Exhibition183
Dialogue 2：Discussing about Exhibition Results184
Reading：When and How to Evaluate Events185
Practical Writing：Exhibition Working Hours189
Case Study：Hannover Messe 2010 Review191
Exercises195
Key to Exercises197
Appendix 1 Term inology for Exhibitions222
Appendix 2 Sample Writing232
Appendix 3 FAQ(Frequent Asked Questions)about Trade Show240
Bibliography248