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商务英语PDF|Epub|txt|kindle电子书版本网盘下载

商务英语
  • 张虹，郭丙武主编 著
  • 出版社： 北京：科学出版社
  • ISBN：9787030229069
  • 出版时间：2008
  • 标注页数：339页
  • 文件大小：16MB
  • 文件页数：351页
  • 主题词：商务－英语－高等学校：技术学校－教材

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图书目录

Unit 1 Commercial Communication1

Part A Introduction of Company and Product1

Applied Writing4

Part B Making Business Arrangements6

Practice8

Unit 2 Commercial Information16

Part A Business Information Collecting16

Applied Writing19

Part B The Processing and Transmitting of Commercial Information22

Practice24

Unit 3 Marketing Ⅰ34

Part A Marketing Channels34

Applied Writing41

Part B Brand and Price43

Practice53

Unit 4 Marketing Ⅱ64

Part A Promotion and Advertising64

Applied Writing73

Part B Image and Services74

Practice82

Unit 5 Negotiation90

Part A Negotiation Techniques90

Applied Writing96

Part B The Nature of Cross-cultural Negotiation98

Practice103

Unit 6 Inquiry and Offer111

Part A Inquiry111

Applied Writing116

Part B Offer118

Practice122

Unit 7 Counter-Offer,Bid and Counter-Counter-Offer130

Part A Counter-Offer and Bid130

Applied Writing135

Part B Counter-Counter-Offer137

Practice140

Unit 8 Order and Fulfillment146

Part A Acceptance and Order146

Applied Writing150

Part B Declining an Order153

Practice155

Unit 9 Business Contract162

Part A Business Contract162

Applied Writing164

Part B Sale Contract172

Practice174

Unit 10 Payment Ⅰ186

Part A The Method of Payment186

Applied Writing192

Part B Digital Wallet and Electronic Check193

Practice198

Unit 11 Payment Ⅱ205

Part A An Introduction of L/Cs205

Applied Writing209

Part B Application for a Letter of Credit210

Practice213

Unit 12 Insurance218

Part A Insurance218

Applied Writing221

Part B Sharing Economic Losses Through Insurance224

Practice226

Unit 13 Claim and Adjustment236

Part A Claim236

Applied Writing239

Part B Adjustment241

Practice245

Unit 14 Packing and Shipment251

Part A Packing251

Applied Writing257

Part B Shipment260

Practice267

Unit 15 Agency273

Part A Agency273

Applied Writing276

Part B What to Be Covered in Agency Agreement283

Practice285

Unit 16 Memoranda and Notice298

Part A Memoranda298

Applied Writing300

Part B Notice303

Practice304

Reference Answers313

Unit 1313

Unit 2314

Unit 3318

Unit 4319

Unit 5320

Unit 6321

Unit 7322

Unit 8324

Unit 9325

Unit 10327

Unit 11328

Unit 12330

Unit 13331

Unit 14332

Unit 15334

Unit 16336

References338

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