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21世纪大学商务英语综合教程 第3册PDF|Epub|txt|kindle电子书版本网盘下载

21世纪大学商务英语综合教程 第3册
  • 王关富主编 著
  • 出版社： 上海：复旦大学出版社
  • ISBN：9787309076455
  • 出版时间：2010
  • 标注页数：265页
  • 文件大小：19MB
  • 文件页数：279页
  • 主题词：商务－英语－高等学校－教材

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图书目录

Unit 1 International Trade1

Part One Lead-in Activities2

Part Two Knowledge-based Learning3

Text A Free Trade Has Enriched the World with More than Diverse Goods3

Part Three Task-based Learning18

Text B Contrasting Views on International Trade18

Part Four General Learning23

Unit 2 Organization Recruitment28

Part One Lead-in Activities29

Part Two Knowledge-based Learning30

Text A How Does an Organization Recruit?30

Part Three Task-based Learning45

Text B Talent Retention:The Quest for Happiness45

Part Four General Learning51

Unit 3 Business Leadership56

Part One Lead-in Activities57

Part Two Knowledge-based Learning58

Text A Leadership:Intentional Influence58

Part Three Task-based Learning73

Text B Building the 21st Century Leader73

Part Four General Learning78

Unit 4 Pricing Products and Services83

Part One Lead-in Activities84

Part Two Knowledge-based Learning85

Text A Pricing Products and Services85

Part Three Task-based Learning97

Text B Methods of Product Pricing97

Part Four General Learning102

Unit 5 Banking Industry107

Part One Lead-in Activities108

Part Two Knowledge-based Learning109

Text A Nature of the Banking Industry109

Part Three Task-based Learning122

Text B Banking Career:A Loan Officer122

Part Four General Learning127

Unit 6 Mergers and Acquisitions132

Part One Lead-in Activities133

Part Two Knowledge-based Learning134

Text A Mergers and Acquisitions134

Part Three Task-based Learning149

Text B Daimler Chrysler Merger149

Part Four General Learning153

Unit 7 Cross-cultural Management158

Part One Lead-in Activities159

Part Two Knowledge-based Learning160

Text A Managing Across Cultures160

Part Three Task-based Learning177

The Culture of Decision-making177

Part Four General Learning181

Unit 8 Managing Multicultural Workforce187

Part One Lead-in Activities188

Part Two Knowledge-based Learning189

Text A Multicultural Workforce Management189

Part Three Task-based Learning201

Text B Workforce Diversity in India and the U.S201

Part Four General Learning207

Unit 9 Global Economic Integration211

Part One Lead-in Activities212

Part Two Knowledge-based Learning213

Text A Global Economic Integration213

Part Three Task-based Learning227

Text B Focus on the Benefits,Not Threats,of Regional Integration227

Part Four General Learning232

Unit 10 Foreign Direct Investment239

Part One Lead-in Activities240

Part Two Knowledge-based Learning241

Text A Understanding Foreign Direct Investment(FDI)241

Part Three Task-based Learning255

Text B Why Multinational Companies Do FDI?255

Part Four General Learning260

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