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Unit 1 A Brief Introduction to Tourism1

Listening Situation 1 Interviewing for the Job as a Tourist Guide1

Situation 2 Talking about How to Make a Good First Impression2

Speaking Situation 3 Being Asked about Education Experience at an Interview3

Situation 4 Being Asked about Work Objectives at an Interview4

Reading Passage 1 Tourism in China5

Passage 2 A Brief History of Tourism9

Passage 3 Tourism and Hotel Industry11

Writing Resume14

Workplace Project15

Career Salon16

New Words and Expressions16

Unit 2 Operation and Management of Travel Agencies18

Listening Situation 1 Meeting Foreign Tourists at the Airport18

Situation 2 Checking in at the Airport as a Guide for foreign Tourists19

Speaking Situation 3 Seeing off a Manager of a Foreign Travel Service in the Hotel20

Situation 4 Seeing off Foreign Tourists at the Airport20

Reading Passage 1 How Do Travel Agencies Operate？22

Passage 2 The 10 Best Travel Companies to Work for25

Passage 3 Some Special Travel Companies You May Be Interested in28

Writing An Application Letter31

Reply to the Application Letter31

Workplace Project32

Career Salon33

New Words and Expressions33

Unit 3 Hospitality Culture36

Listening Situation 1 Making Hotel Reservations by Telephone36

Situation 2 Checking in at a Hotel37

Speaking Situation 3 Booking a Flight by Telephone38

Situation 4 Booking a Connecting Flight38

Reading Passage 1 Hospitality Industry40

Passage 2 Motel43

Passage 3 Hilton Hotels＆Resorts46

Writing A Letter of Inquiry48

Reply to the Inquiry Letter49

Workplace Project50

Career Salon50

New Words and Expressions50

Unit 4 Basic Guidelines for Travelers55

Listening Situation 1 Meeting Foreign Tourists in a Scenic Spot55

Situation 2 Talking about the Job as a Good Guide56

Speaking Situation 3 Exchanging Money57

Situation 4 Cashing Traveler’s Checks57

Reading Passage 1 For Young People Traveling to Europe59

Passage 2 The Best Places to Visit in Europe62

Passage 3 A Safe Trip Abroad65

Writing Tour Advertisement68

Workplace Project69

Career Salon69

New Words and Expressions70

Unit 5 Exhibition Tourism74

Listening Situation 1 Introducing a Tour Plan to Customers74

Situation 2 Talking about“Dos”and“Don’ts”for Exhibitors75

Speaking Situation 3 Asking for Information about the Price of a Booth76

Situation 4 Making a Booth Reservation at an Exhibition77

Reading Passage 1 MICE Tourism in China79

Passage 2 Sanya：Creating a Paradise for MICE82

Passage 3 Three New Strategies to Boost MICE Visitor Numbers85

Writing A Complaint Letter88

Reply to the Complaint Letter89

Workplace Project90

Career Salon90

New Words and Expressions90

Unit 6 Tourism Marketing93

Listening Situation 1 Inquiring about One-day-trip by Phone93

Situation 2 Talking about How to Become a Good Travel Agent94

Speaking Situation 3 Talking about the Food Festival95

Situation 4 Talking about the Beer Festival96

Reading Passage 1 Tourism Marketing97

Passage 2 Consumer-based Branding for Australia in an Emerging Market101

Passage 3 Future Research Directions in Tourism Marketing104

Writing Memo107

Workplace Project108

Career Salon108

New Words and Expressions108

Unit 7 Tourism Etiquette112

Listening Situation 1 Ordering at a Restaurant112

Situation 2 Keeping an Eye on Table Manners113

Speaking Situation 3 Applying for Visa in Foreign Affairs Office114

Situation 4 Inquiring for Visa Application by Telephone114

Reading Passage 1 Cultural Diversity：Dietary Habits of Mexican-Americans116

Passage 2 Etiquette in Europe120

Passage 3 Cultural Etiquette in Australia122

Writing Agenda for a Minnan Trip125

Workplace Project126

Career Salon127

New Words and Expressions127

Unit 8 Leisure Tourism130

Listening Situation 1 Talking about Cultural Differences130

Situation 2 Preparing for Traveling Abroad131

Speaking Situation 3 Delivering a Welcome Speech132

Situation 4 Delivering a Farewell Speech132

Reading Passage 1 China’s Leisure Industry134

Passage 2 The Leisure Industry137

Passage 3 12 Tips for Successful Travel Agency Presentations139

Writing An Abstract for a Thesis142

Workplace Project143

Career Salon143

New Words and Expressions143

Appendix Ⅰ Key to Exercises146

Appendix Ⅱ Scripts for Listening168

Appendix Ⅲ Chinese Translation of the Reading Passages177

Appendix Ⅳ Glossary197