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商务英语阅读教程 4 学生用书PDF|Epub|txt|kindle电子书版本网盘下载

商务英语阅读教程 4 学生用书
  • 叶兴国主编；翁凤翔本册主编；孟广君，周洁编 著
  • 出版社： 上海：上海外语教育出版社
  • ISBN：7544622202
  • 出版时间：2011
  • 标注页数：256页
  • 文件大小：124MB
  • 文件页数：266页
  • 主题词：商务-英语-阅读教学-高等学校-教材

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图书目录

Unit 11

Part Ⅰ Pre-reading Questions1

Part Ⅱ Extensive Reading2

Text A Sri Lanka Trade2

Text B Principles of the Trading System5

Part Ⅲ Reading Skills10

Part Ⅳ Supplementary Reading:Selected Part of the Doha Agenda11

Part Ⅴ Test Yourself13

Unit 217

Part Ⅰ Pre-reading Questions17

Part Ⅱ Extensive Reading18

Text A A General Introduction to the World Trade Organization18

Text B The Uruguay Round23

Part Ⅲ Reading Skills27

Part Ⅳ Supplementary Reading:10 Benefits of the WTO Trading System29

Part Ⅴ Test Yourself31

Unit 336

Part Ⅰ Pre-reading Questions36

Part Ⅱ Extensive Reading37

Text A Overview of Economic Integration37

Text B China and Regional Economic Integration40

Part Ⅲ Reading Skills45

Part Ⅳ Supplementary Reading:Regional Economic Integration In China Today47

Part Ⅴ Test Yourself48

Unit 452

Part Ⅰ Pre-reading Questions52

Part Ⅱ Extensive Reading53

Text A Introduction to International Economic Law53

Text B International Trade Regulation57

Part Ⅲ Reading Skills61

Part Ⅳ Supplementary Reading:International Commercial Terms63

Part Ⅴ Test Yourself64

Unit 567

Part Ⅰ Pre-reading Questions67

Part Ⅱ Extensive Reading68

Text A International Marketing and Its Growing Importance68

Text B Market72

Part Ⅲ Reading Skills76

Part Ⅳ Supplementary Reading:One of the Entry Strategies-Joint Venture78

Part Ⅴ Test Yourself80

Unit 685

Part Ⅰ Pre-reading Questions85

Part Ⅱ Extensive Reading86

Text A The Birth of a European Currency:the Euro86

Text B International Capital Market89

Part Ⅲ Reading Skills94

Part Ⅳ Supplementary Reading:Balance of Payments(BOP)96

Part Ⅴ Test Yourself98

Unit 7103

Part Ⅰ Pre-reading Questions103

Part Ⅱ Extensive Reading104

Text A Introduction to International Payments104

Text B Factoring107

Part Ⅲ Reading Skills112

Part Ⅳ Supplementary Reading:Cyberpayments113

Part Ⅴ Test Yourself115

Unit 8119

Part Ⅰ Pre-reading Questlons119

Part Ⅱ Extensive Reading120

Text A Accounting and Double-entry System120

Text B About International Accounting124

Part Ⅲ Reading Skills128

Part Ⅳ Supplementary Reading:The Most Fundamental Accounting Principle129

Part Ⅴ Test Yourself131

Unit 9135

Part Ⅰ Pre-reading Questions135

Part Ⅱ Extensive Reading136

Text A Advantages of International Logistics136

Text B About Logistics140

Part Ⅲ Reading Skills144

Part Ⅳ Supplementary Reading:DHL145

Part Ⅴ Test Yourself146

Unit 10150

Part Ⅰ Pre-reading Questions150

Part Ⅱ Extensive Reading151

Text A International Investment151

Text B Foreign Direct Investment154

Part Ⅲ Reading Skills159

Part Ⅳ Supplementary Reading:FDI Behavior of MNCs159

Part Ⅴ Test Yourself161

Unit 11165

Part Ⅰ Pre-reading Questions165

Part Ⅱ Extensive Reading166

Text A To Bow or to Shake Hands?-Cultural Differences and Networking Etiquette166

Text B Take Off Your Shoes and Ask for Slippers:Integrating Corporate Culture In Global Business169

Part Ⅲ Reading Skills173

Part Ⅳ Supplementary Reading:Doing Business in China174

Part Ⅴ Test Yourself176

Unit 12179

Part Ⅰ Pre-reading Questions179

Part Ⅱ Extensive Reading180

Text A MICE Industry and Its Players180

Text B Key Factors for Successfui Events184

Part Ⅲ Reading Skills188

Part Ⅳ Supplementary Reading:Essential Elements of the MICE Market189

Part Ⅴ Test Yourself191

Unit 13194

Part Ⅰ Pre-reading Questions194

Part Ⅱ Extensive Reading195

Text A Tourism,Globalization and Sustainable Development195

Text B Home Away from Home199

Part Ⅲ Reading Skills203

Part Ⅳ Supplementary Reading:Preparing for the Hotel Sales203

Part Ⅴ Test Yourself204

Unit 14208

Part Ⅰ Pre-reading Questions208

Part Ⅱ Extensive Reading209

Text A Insurance and Claim209

Text B Cargo Insurance212

Part Ⅲ Reading Skills216

Part Ⅳ Supplementary Reading:Types of Insurance Providers217

Part Ⅴ Test Yourself219

Unit 15223

Part Ⅰ Pre-reading Questions223

Part Ⅱ Extensive Reading224

Text A About the Internet224

Text B An Introduction to Electronic Commerce228

Part Ⅲ Reading Skills233

Part Ⅳ Supplementary Reading:Next Generation of E-commerce:M-commerce234

Part Ⅴ Test Yourself235

Unit 16239

Part Ⅰ Pre-reading Questions239

Part Ⅱ Extensive Reading240

Text A No Country Is an Island240

Text B What Is Globalization?243

Part Ⅲ Reading Skills248

Part Ⅳ Supplementary Reading:Managing Globalization:Isolation Is Not the Answer250

Part Ⅴ Test Yourself251

Appendix:Key to Test Yourself255

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