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英语商务报告写作PDF|Epub|txt|kindle电子书版本网盘下载
- 常玉田著 著
- 出版社： 北京：外文出版社
- ISBN：7119029118
- 出版时间：2002
- 标注页数：216页
- 文件大小：15MB
- 文件页数：225页
- 主题词：商务(学科: 英语 学科: 应用文 学科: 写作) 英语 商务 应用文 写作
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图书目录
前言1
Chapter 1 Report and Report Types 报告的特征和种类1
1.1 Definitions of the Report3
1.2 Types of Reports4
1.3 Short Reports6
1.4 Big Reports7
1.5 Consistency in the Type9
1.6 Good for You10
Chapter 2 Structures of Reports 英语报告的结构13
2.1 The Shape of a Report15
2.2 Typical Structure of Business Report17
2.3 Outlined Structures of Major Types21
2.4 Selecting Your Report Types31
Chapter 3 Sample Reports 报告样本33
3.1 A Summary Report35
3.2 A Progress Report36
3.3 A Problem-solving Report37
3.4 A Market Investigation Report41
3.5 A Project Proposal42
3.6 A Marketing Plan43
3.7 A Research Report47
Chapter 4 The Target Audience 报告的目标读者51
4.1 Who are They?54
4.2 Who are You?55
4.3 Reader Expectations58
4.4 Gaining Acceptance59
4.5 Tips on Getting Accepted61
Chapter 5 Steps in Report Writing 报告撰写的步骤63
5.1 The Flow Chart66
5.2 A Practical Guide67
5.3 Steps in a Systematic Approach69
5.4 The “SMART” Approach75
Chapter 6 Collecting Data and Research 收集资料79
6.1 Types of Data81
6.2 Research or Homework82
6.3 Surveys and Investigations83
6.4 Constructing the Survey Questionnaire84
6.5 Conducting the Survey85
6.6 Survey Subjects86
6.7 Scale and Scope86
6.8 Relevant Information88
Chapter 7 Designing A Questionnaire 如何设计问卷89
7.2 Problem Statements91
7.1 Purpose of the Questionnaire91
7.3 Setting Achievable Questions92
7.4 Avoiding Leading Questions94
7.5 Asking Specific Questions95
7.6 Types of Survey Questions96
7.7 Loopholes to Beware105
Chapter 8 Resources in Chinese 利用二手资料113
8.1 Usual Procedures115
8.2 Common Problems116
8.3 Clever Facelifts119
8.4 A Case Study121
9.1 Functions of the Introduction131
9.2 Components of the Introduction132
9.3 Definitions of Terms136
9.4 Writing a Clear Problem Statement137
Chapter 10 The Findings 报告的主体141
10.1 An Example: Shape, Structure, and Substance of the Findings Section143
10.2 A Systematic Organization146
10.3 The Beginning147
10.4 The Middle148
10.5 The Ending150
Chapter 11 Conclusion and Recommendation 结论和建议153
11.1 Conclusions155
11.2 Write a Good Conclusion157
11.3 Recommendations159
11.4 Write a Good Recommendation161
Chapter 12 The Executive Summary概要和总结167
12.1 A Special Note169
12.2 Functions of the Summary170
12.3 Write a Good Summary170
Chapter 13 Formats and Formatting 格式要求和编排175
13.1 The Cover Page178
13.2 The Contenst Page181
13.3 The Headings of a Report182
13.4 Outlining and Division184
13.5 Layouts of a Report186
13.6 Punctuation Notes188
Chapter 14 Language Issues 报告的语言问题193
14.1 General Expectations195
14.2 Specific Issues200
Chapter 15 Types of Visuals 图表的种类和制作205
15.1 Important Tools207
15.2 Common Types of Visuals209
Selected Bibliography216