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工商管理英语实用教程PDF|Epub|txt|kindle电子书版本网盘下载

王琳，司爱侠编著著
出版社：天津：南开大学出版社
ISBN：7310028325
出版时间：2008
标注页数：189页
文件大小：9MB
文件页数：200页
主题词：企业管理－英语－职业教育－教材

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图书目录

Unit1

Text A Management1

New Words3

Phrases5

Abbreviations6

Notes6

Exercises7

Text B Managerial Skills9

New Words11

Phrases13

Abbreviations13

Exercises14

Reading Material Fayol's Principles of Management14

参考译文管理18

Unit2

Text A Strategic Management20

New Words22

Phrases23

Abbreviations24

Notes24

Exercises25

Text B Five Ps for Strategy27

New Words29

Phrases30

Exercises31

Reading Material SWOT Analysis and Five Competitive Forces31

参考译文战略管理34

Unit3

Text A Human Resource Management37

New Words39

Phrases41

Abbreviations41

Notes41

Exercises43

Unit3

Text B The Nature of Motivation45

New Words47

Phrases48

Exercises49

Reading Material Who Appraises Performance?50

参考译文人力资源管理53

Unit4

Text A Marketing Management55

New Words57

Phrases59

Notes59

Exercises60

Text B Marketing Management Philosophies62

New Words65

Phrases66

Exercises66

Reading Material Target Consumers67

参考译文市场营销管理70

Unit5

Text A Operations Management72

New Words74

Phrases75

Abbreviations75

Notes75

Exercises78

Text B The Ever-changing World of Operations Management80

New Words82

Phrases84

Abbreviations84

Exercises84

Reading Material Manufacturing and Services:Differences and Similarities85

参考译文运营管理88

Unit6

Text A Logistic Management90

New Words92

Phrases93

Notes93

Exercises95

Text B Logistical Integration Objectives97

New Words99

Phrases100

Exercises101

Reading Material Supply Chain Management101

参考译文物流管理104

Unit7

Text A Total Quality Management106

New Words108

Phrases109

Abbreviations109

Nores109

Exercises111

Text B What is Six Sigma?113

New Words114

Phrases115

Abbreviations116

Exercises116

Reading Material International Quality Standards117

参考译文全面质量管理120

Unit8

Text A Project Management122

New Words124

Phrases125

Notes126

Exercises127

Text B Behavioral Aspect of Project Management129

New Words131

Phrases132

Exercises133

Reading Material Project Management Tiers133

参考译文项目管理136

Unit9

Text A Financial Management138

New Words140

Phrases140

Notes141

Exercises142

Text B Financial Accounting and Managerial Accounting144

New Words146

Phrases147

Abbreviations148

Exercises148

Reading Material The Six Most Important Ideas in Finance149

参考译文财务管理152

Unit10

Text A Information Management154

New Words156

Phrases157

Abbreviations157

Notes157

Exercises159

Text B Components of Information Systems161

New Words163

Phrases164

Exercises164

Reading Material Information Management and Society165

参考译文信息管理168

附录参考答案171