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Unit 1 Electronic Commerce Theory1

Text A Overview of Electronic Commerce1

Exercises6

Text B Advantages And Disadvantages of Electronic Commerce7

Reading Materials11

IT Producing Industries-Hopeful Sighs In 200311

IT Producing Industries Weather the Recession and Recover Slowly11

Unit 2 Internet and Protocols14

Text A Computer Networks14

Exercises19

Text B The TCP/IP Protocol Suite20

Reading Materials25

A Nation Online:How Americans Are Expanding Their Use Of The Internet25

Unit 3 Economics of Electronic Commerce28

Text A Interaction of Economics and E-commerce28

Exercises32

Text B E-Commerce Changes the Economics of Research34

Reading Materials38

Online Marketing Basics38

Establishing a Web Presence38

Unit 4 Web Publishing40

Text A Online Publishing40

Exercises43

Text B Opportunities and Risks of Electronic Publishing44

Reading Materials49

Assessing the Need for an Online Store49

Unit 5 Logistics51

Text A Logistics in Electronic Commerce51

Exercises56

Text B The Logistics Gaps in China57

Reading Materials62

The First Step to Internet Marketing:Pick Something to Promote62

Step One:Pick Something to Promote62

Selling Stuff62

Collecting Leads63

Info to Collect63

Other Stuff You Can Achieve with Search Ads64

Unit 6 EDI and Its Application65

Text A Electronic Data Interchange(EDI)65

Exercises69

Text B EDI Adoption and EDI Maturity70

Reading Materials75

Ten Key Steps to Successfully Marketing Your Business Online75

Unit 7 Electronic Marketing Structure and Direct Marketing79

Text A Overview of Electronic Marketing Structure79

Exercises83

Text B Direct Marketing84

Reading Materials89

Internet Marketing and customer referrals89

Unit 8 SCM and Electronic Commerce91

Text A IT and supply-chain management91

Exercises95

Text B The significance of virtual value chains in revealing new market opportunities96

Reading Materials101

A History of Logistics/Supply Chain Management101

Unit 9 Advertising Strategies104

Text A Advertising Methods on the Web104

Exercises109

Text B Advertisement Strategies110

Reading Materials114

How to Start Selling Online114

Unit 10 Security Issues in Electronic Commerce116

Text A Internet E-Commerce Security116

Exercises121

Text B Creating and maintaining Brands on the Web123

Reading Materials128

E-Commerce Security:Fact or Fiction?128

Unit 11 Electronic Commerce Legislation130

Text A Legal Issues in E-Commerce130

Exercises134

Text B Secure Payment Protocols and Security Schemes136

Reading Materials141

How Does an Online Store Handle Credit Card Orders?141

Unit 12 Web Marketing142

Text A Web Marketing Strategies142

Exercises146

Text B Protection of Intellectual property in Online Business147

Reading Materials152

Keyword Research152

Unit 13 Electronic Commerce and Information Economy154

Text A The Evolving Information Economy154

Exercises157

Text B The Information Economy and Competitive Advantage of Enterprises:A Value Chain Analysis159

Reading Materials165

E-Commerce in the Digital Economy165

Unit 14 Electronic Commerce Trust167

Text A Role of Trust in e-business Success167

Exercises172

Text B Designing Trust into Online Experiences173

Reading Materials178

Competing for Eyeballs by Branding178

Unit 15 Electronic Commerce Planning180

Text A Planning Electronic Commerce Initiatives180

Exercises184

Text B Managing Electronic Commerce Implementation185

Reading Materials189

How to Choose the Right E-Commerce System189

参考译文191

第1单元　电子商务概要191

第2单元　计算机网络194

第3单元　课文A：经济学和电子商务的互动196

第4单元　课文A：网络出版198

第5单元　课文A：电子商务中的物流200

第6单元　课文A：电子数据交换（EDI）202

第7单元　课文A：网络营销结构概述205

第8单元　课文A：信息技术与供应链管理207

第9单元　课文A：网络广告方法209

第10单元　电子商务网络安全211

第11单元 电子商务的法律问题214

第12单元　网络营销策略216

第13单元　持续发展的信息经济218

第14单元　信任在电子商务成功中的作用220

第15单元　课文A：规划电子商务行动223

练习参考答案226

参考文献244