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有效商务英语书面沟通PDF|Epub|txt|kindle电子书版本网盘下载
- 杨伶俐，（美）朗·乔纳森（Jonathan，Lang）编著 著
- 出版社： 北京：高等教育出版社
- ISBN：9787040498035
- 出版时间：2018
- 标注页数：438页
- 文件大小：122MB
- 文件页数：444页
- 主题词：商务－英语－写作
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图书目录
Part One An Overview of Business English Written Communication1
Chapter 1 Understanding communication3
Chapter 2 Understanding verbal communication17
Chapter 3 Principles for business English written communication（Ⅰ）33
Chapter 4 Principles for business English written communication（Ⅱ）53
Chapter 5 Principles for business English written communication（Ⅲ）73
Part Two Marketing Communication87
Chapter 6 Company profile including mission，vision and values statements89
Chapter 7 Marketing writing-slogans，advertisements，brochures and leaflets107
Chapter 8 Press releases125
Chapter 9 Sales letters141
Chapter 10 Goodwill letters159
Part Three External International Business Correspondence177
Chapter 11 Inquiry letters and replies179
Chapter 12 Offer and counter-offer letters199
Chapter 13 Orders and acknowledgements215
Chapter 14 Letters concerning shipment231
Chapter 15 Claim and adjustment letters247
Part Four International Business Contract Writing265
Chapter 16 International sales contract267
Chapter 17 Agency agreement and joint venture agreement293
Chapter 18 Franchising agreement313
Part Five Internal Business Communication339
Chapter 19 Memo and email writing341
Chapter 20 Report writing361
Chapter 21 Meeting management tools381
Chapter 22 Business proposals and plans395
Part Six Formatting Business Documents415
Chapter 23 Standard formats of business letters417
Chapter 24 Layout of faxes431
Bibliography437