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Unit 11

Text A1

What Is E-commerce？1

New Words5

Phrases8

Abbreviations9

Exercises9

Text B11

E-commerce and Selling Online11

New Words14

Phrases15

Abbreviations16

Exercises16

Reading Material16

E-commerce Advantages and Disadvantages16

参考译文：什么是电子商务？19

Unit 223

Text A23

How to Choose an E-commerce Business Model23

New Words27

Phrases28

Abbreviations29

Exercises29

Text B31

Business-to-Business31

NewWords33

Phrases35

Abbreviations35

Exercises35

Reading Material35

About E-commerce35

参考译文：如何选择电子商务商业模式40

Unit 344

Text A44

What Is a Computer Network？44

New Words46

Phrases47

Abbreviations47

Exercises48

Text B49

A Basic Guide to the Internet49

NewWords53

Phrases54

Abbreviations55

Exercises55

Reading Material56

Network Security56

参考译文：什么是计算机网络？60

Unit 462

Text A62

How to Build an E-commerce Website62

New Words65

Phrases66

Abbreviations67

Exercises67

Text B70

Website Navigation and Its Impact on E-commerce70

New Words72

Phrases73

Exercises74

Reading Material74

Shopping Cart Software74

参考译文：如何建立电子商务网站77

Unit 580

Text A80

Five Ways to Market Your E-commerce Site80

New Words83

Phrases85

Abbreviations85

Exercises86

Text B88

E-commerce Supply Chain Management：Reducing Cost and Inefficiency88

New Words92

Phrases93

Abbreviations94

Exercises94

Reading Material95

Online Advertising95

参考译文：电子商务网站营销的五种方法99

Unit 6102

Text A102

Web Traffic102

New Words105

Phrases107

Abbreviations107

Exercises107

Text B109

Conversion Rate Optimization109

New Words112

Phrases113

Abbreviations114

Exercises114

Reading Material114

PageRank114

参考译文：网络流量118

Unit 7121

Text A121

Essential SEO Strategies for E-commerce Sites121

New Words123

Phrases125

Abbreviations125

Exercises126

Text B128

Best Practices That Could Double E-commerce Sales128

New Words132

Phrases133

Abbreviations133

Exercises134

Reading Material134

Top Ten SEM Optimization Tips for E-commerce Sites134

参考译文：电子商务网站的基本SEO策略137

Unit 8140

Text A140

The Ways to Track Online to Offline Conversions（and Vice Versa）140

New Words143

Phrases144

Abbreviations144

Exercises145

Text B147

Benefits of Social Media Marketing147

New Words150

Phrases151

Exercises151

Reading Material152

E-commerce Legals and Law152

参考译文：跟踪线上到线下（反之亦然）的转化方法156

Unit 9159

Text A159

E-commerce Payment System159

New Words161

Phrases163

Abbreviations163

Exercises164

Text B166

Understanding Online Payment Services166

New Words171

Phrases171

Exercises172

Reading Material172

Safe Online Payment Methods172

参考译文：电子商务支付系统175

Unit 10177

Text A177

The Basics of Website Security for E-commerce Retailers177

New Words180

Phrases181

Abbreviations182

Exercises182

Text B185

How to Stay Safe When Shopping Online185

New Words188

Phrases190

Abbreviations190

Exercises190

Reading Material191

Ways to Protect Your E-commerce Site from Hacking and Fraud191

参考译文：电子商务零售商网站安全的基础195

Unit 11198

Text A198

Mobile Commerce198

New Words201

Phrases203

Abbreviations203

Exercises203

Text B205

Mobile Marketing205

New Words209

Phrases210

Abbreviations210

Exercises211

Reading Material211

Mobile Payment211

参考译文：移动商务216

Unit 12219

Text A219

A Guide to Using CRM in E-commerce219

New Words222

Phrases223

Abbreviations224

Exercises225

Text B227

Reverse Logistics in E-commerce227

New Words230

Phrases231

Exercises232

Reading Material233

Electronic CRM233

参考译文：电子商务中使用CRM的指南237

Unit 13241

Text A241

Benefits of Big Data for E-commerce Companies241

NewWords243

Phrases244

Abbreviations245

Exercises245

Text B247

Cloud Computing and Its Effect on E-commerce247

New Words250

Phrases251

Abbreviations251

Exercises252

Reading Material252

The Benefits of Cloud Computing to the E-commerce Industry252

参考译文：大数据对电子商务公司的益处255