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第1章 绪论1

1.1 问题的提出与研究的目的1

1.1.1 研究背景与问题的提出1

1.1.2 研究的目的和意义2

1.2 国内外研究综述4

1.2.1 关于企业组织的和谐管理研究5

1.2.2 关于虚拟企业的性质及其对和谐管理依赖的研究10

1.2.3 关于虚拟企业伙伴间的关系及其管理研究12

1.2.4 关于虚拟企业合作关系的动态演化及协同模型的研究13

1.2.5 传统企业与虚拟企业管理维度的研究15

1.2.6 国内外研究状况的总体评述17

1.3 研究内容与研究方法18

1.3.1 研究内容18

1.3.2 研究方法19

1.3.3 技术路线20

第2章 虚拟企业和谐互动的理论建构22

2.1 虚拟企业和谐互动的界定22

2.1.1 虚拟企业的和谐及其相互作用22

2.1.2 网络社会互动中的虚拟企业24

2.1.3 虚拟企业和谐互动的概念26

2.2 虚拟企业和谐互动的特征分析26

2.2.1 虚拟企业和谐互动的复杂性26

2.2.2 虚拟企业和谐互动的系统性27

2.2.3 虚拟企业和谐互动的开放性28

2.2.4 虚拟企业和谐互动的敏捷性29

2.2.5 虚拟企业和谐互动的协同性29

2.2.6 虚拟企业和谐互动的涌现性30

2.3 虚拟企业和谐互动理论建构的可能性与分析框架31

2.3.1 虚拟企业和谐互动理论建构的可能性31

2.3.2 虚拟企业和谐互动理论建构的分析框架33

2.4 虚拟企业和谐管理的分类与理念的确立35

2.4.1 虚拟企业和谐管理及其本质35

2.4.2 虚拟企业和谐管理的两种类型37

2.4.3 虚拟企业和谐管理理念的确立及其意义39

2.5 本章小结40

第3章 虚拟企业和谐互动的动态匹配协调管理模型40

3.1 虚拟企业和谐互动二元协调管理模式建立的必要性与可能性41

3.1.1 虚拟企业二元整合管理建模的必要性41

3.1.2 虚拟企业二元整合管理建模的可能性43

3.2 基于和谐互动的虚拟企业的二元管理模型44

3.2.1 虚拟企业组织系统的交互作用44

3.2.2 虚拟企业模式的演进过程46

3.2.3 虚拟企业的二元和谐管理机制50

3.2.4 虚拟企业二元管理的动态匹配协调模型55

3.3 虚拟企业二元管理的动态匹配协调博弈分析57

3.3.1 虚拟行动：一个虚拟企业的二人博弈个案57

3.3.2 虚拟企业二元管理的动态匹配博弈分析60

3.3.3 虚拟企业二元管理的协调博弈分析62

3.4 本章小结64

第4章 虚拟企业和谐互动的过程控制机理65

4.1 虚拟企业演变过程中的和谐互动65

4.1.1 虚拟企业的复杂演化机制65

4.1.2 虚拟企业的和谐互动及其演化博弈论基础66

4.1.3 非合作博弈论在虚拟企业和谐互动中的应用69

4.2 虚拟企业运行中的混沌过程与控制方法选择71

4.2.1 虚拟企业运行过程中表现出来的混沌特征71

4.2.2 虚拟企业混沌过程的控制及其方法选择74

4.3 虚拟企业和谐互动的企业家认知、理性选择与管理沟通85

4.3.1 虚拟企业和谐互动的企业家认知85

4.3.2 虚拟企业和谐互动的理性选择86

4.3.3 虚拟企业的和谐互动与管理沟通87

4.4 营造虚拟企业和谐互动管理情境的意义88

4.5 本章小结90

第5章 虚拟企业和谐互动的伦理规制机理91

5.1 虚拟企业的社会伦理及其对利益相关者的影响91

5.1.1 虚拟企业的社会伦理91

5.1.2 虚拟企业伦理对利益相关者的影响98

5.2 虚拟企业和谐互动的伦理规范及其对利益相关者的调适103

5.2.1 虚拟企业和谐互动的伦理探讨维度103

5.2.2 虚拟企业和谐互动伦理规范的确立104

5.2.3 虚拟企业和谐互动的伦理规范对利益相关者的调适107

5.3 虚拟企业和谐互动的伦理制度安排与社会回应108

5.3.1 虚拟企业和谐互动的伦理制度安排108

5.3.2 虚拟企业和谐互动伦理建设的社会回应109

5.4 本章小结110

第6章 虚拟企业和谐互动的绩效评价方法111

6.1 虚拟企业的和谐主题及其对管理有效性的影响111

6.1.1 虚拟企业的和谐互动主题111

6.1.2 虚拟企业的管理有效性114

6.1.3 和谐互动对虚拟企业管理有效性的影响118

6.2 虚拟企业和谐管理绩效的评估方法122

6.2.1 虚拟经营环境下绩效评价的特点及创新路径122

6.2.2 虚拟企业组织效益均衡的博弈分析及管理学评价视角123

6.2.3 虚拟企业和谐管理绩效评价指标体系的构建126

6.3 虚拟企业和谐管理绩效评价方法的综合应用131

6.3.1 模糊综合评估法131

6.3.2 管理有效性的二次相对效益法133

6.4 虚拟企业和谐管理绩效评估的价值135

6.5 本章小结137

第7章 虚拟企业二元和谐管理的案例与策略分析138

7.1 案例分析：以杉杉和七匹狼集团的虚拟经营为中心138

7.1.1 杉杉集团的虚拟经营管理的经验与教训138

7.1.2 七匹狼集团的虚拟经营管理决策剖析145

7.2 虚拟企业二元和谐管理过程中的优化策略152

7.2.1 基于和谐互动的虚拟企业过程管理的优化策略152

7.2.2 基于和谐互动的虚拟企业秩序管理的优化策略153

7.2.3 基于和谐互动的虚拟企业绩效管理的优化策略154

7.2.4 基于和谐互动的虚拟企业协调管理的优化策略154

7.3 本章小结156

结论157

参考文献159

后记169

Chapter 1 Introduction1

1.1 The Question Proposed and Research Significance1

1.1.1 The Research Background and Question Proposed1

1.1.2 The Purpose and Significance of Research2

1.2 The Domestic and Foreign Research State4

1.2.1 The Research of Harmonious Management of Enterprise Organization5

1.2.2 The Research of Nature of Virtual Enterprise and Its Dependence on the Harmonious Management10

1.2.3 The Research of Partner Relations and Its Management of Virtual Enterprise12

1.2.4 The Research of Dynamic Evolutionary Model of Cooperative Relations of Virtual Enterprise13

1.2.5 The Research of Management Dimensions of Traditional Enterprise and Virtual Enterprise15

1.2.6 The Overall Assessment of Literature17

1.3 The Research Contents and Research Methods18

1.3.1 The Main Contents of Research18

1.3.2 The Research Methods19

1.3.3 The Arrangements of Chapters20

Chapter 2 The Theory Establlishment of Harmonious Interaction for Virtual Enterprise20

2.1 The Definition of Harmonious Interaction for Virtual Enterprise22

2.1.1 The Harmony of Virtual Enterprise and Its Interaction22

2.1.2 The Virtual Enterprise in the Network Social Interaction24

2.1.3 The Concept of Harmonious Interaction for Virtual Enterprise26

2.2 The Characteristics Analysis of Harmonious Interaction for Virtual Enterprise26

2.2.1 The Complexity of Harmonious Interaction for Virtual Enterprise26

2.2.2 The Systematicness of Harmonious Interaction for Virtual Enterprise27

2.2.3 The Opening of Harmonious Interaction for Virtual Enterprise28

2.2.4 The Agility of Harmonious Interaction for Virtual Enterprise29

2.2.5 The Cooperativity of Harmonious Interaction for Virtual Enterprise29

2.2.6 The Emergence of Harmonious Interaction for Virtual Enterprise30

2.3 The Possibility and Structure of Theroy Establishment of Harmonious Interaction for Virtual Enterprise31

2.3.1 The Possibility of Theroy Establlishment of Harmonious Interaction for Virtual Enterprise31

2.3.2 The Structure Selection of Theroy Estqblishment of Harmonious Interaction for Virtual Enterprise33

2.4 The Classification and Establishment of Idea of Harmonious Management for Virtual Enterprise35

2.4.1 The Harmonious Management for Virtual Enterprise and Its Nature35

2.4.2 The Two Types of Harmonious Management for Virtual Enterprise37

2.4.3 The Establishment of Idea of Harmonious Management for Virtual Enterprise and Its Significance39

2.5 Summary of This Chapter40

Chapter 3 The Integration dynamic matching Management Model of Harmonious Interaction for Virtual Enterprise40

3.1 The Necessity and Possibility of Dualistic Integration Management Model Establishment of Harmonious Interaction for Virtual Enterprise41

3.1.1 The Necessity for the Establishing Model of Dualistic Integration Management of Virtual Enterprise41

3.1.2 The Possibility for the Establishing Model of Dualistic Integration Management of Virtual Enterprise43

3.2 The Dualistic Management Model Based on Harmonious Interaction for Virtual Enterprise44

3.2.1 The Interaction of Organization System of Virtual Enterprise44

3.2.2 The Evolutionary Process of Virtual Enterprise Model46

3.2.3 The Dualistic Harmonious Management Mechanism for Virtual Enterprise50

3.2.4 The Dynamic Matching and Coordination Model of Dualistic Management for Virtual Enterprise55

3.3 The Dynamic Matching and Coordination Game Analysis of Dualistic Management for Virtual Enterprise57

3.3.1 The Virtual Action:A Two-person Game Case of Virtual Enterprise57

3.3.2 The Dynamic Matching Game Analysis of Dualistic Management for Virtual Enterprise60

3.3.3 The Coordination Game Analysis of Dualistic Management for Virtual Enterprise62

3.4 Summary of This Chapter64

Chapter 4 The Process Control Melchanism of Harmonious Interaction for Virtual Enterprise4.1 The Harmonious Interaction for Virtual Enterprise in the Process of Evolution65

4.1.1 The Complex Evolutionary Mechanism of Virtual Enterprise65

4.1.2 The Harmonious Interaction for Virtual Enterprise and Its Evolutionary Basis of Game Theory66

4.1.3 The Application of Non-cooperative Game Theory in the Harmonious Interaction for Virtual Enterprise69

4.2 The Chaos Process and Control Method Selection in the Operation of Virtual Enterprise71

4.2.1 The Chaotic Characteristics Expressed in the Operation of Virtual Enterprise71

4.2.2 The Chaotic Process Control of Virtual Enterprise andIts Method Selection74

4.3 The Entrepreneurs Cognition,Rational Selection and Management Communication of Harmonious Interaction for Virtual Enterprise85

4.3.1 The Entrepreneurs Cognition of Harmonious Interaction for Virtual Enterprise85

4.3.2 The Rational Selection of Harmonious Interaction for Virtual Enterprise86

4.3.3 The Management Communication and Harmonious Interaction for Virtual Enterprise87

4.4 The Significance of Building the Harmonious Interaction Management Situation of Virtual Enterprise88

4.5 Summary of This Chapter90

Chapter 5 The Ethic Order of Harmonious Interaction for Virtual Enterprise90

5.1 The Social Ethics of Virtual Enterprise and Its Effects to the Relevant Interests91

5.1.1 The Social Ethics of Virtual Enterprise91

5.1.2 The Effects of Ethics of Virtual Enterprise to the Relevant Interests98

5.2 The Ethic Norm of Harmonious Interaction for Virtual Enterprise and Its Adjustment to the Relevant Interests103

5.2.1 The Ethic Discussion Dimension of Harmonious Interaction for Virtual Enterprise103

5.2.2 The Establishment of Ethic Norm of Harmonious Interaction for Virtual Enterprise104

5.2.3 The Adjustment of Ethic Norm of Harmonious Interaction for Virtual Enterprise to the Relevant Interests107

5.3 The Ethic Institutional Arrangements and Social Response of Harmonious Interaction for Virtual Enterprise108

5.3.1 The Ethic Institutional Arrangements of Harmonious Interaction for Virtual Enterprise108

5.3.2 The Social Response of Ethic Establishment of Harmonious Interaction for Virtual Enterprise109

5.4 Summary of This Chapter110

Chapter 6 The Performance Assessment of Harmonious Interaction for Virtual Enterprise110

6.1 The Harmonious Subject of Harmonious Interaction for Virtual Enterprise and Its Impact to the Management Efficiency111

6.1.1 The Subject of Harmonious Interaction for Virtual Enterprise111

6.1.2 The Management Efficiency of Virtual Enterprise114

6.1.3 The Impact of Harmonious Interaction to the Management Efficiency of Virtual Enterprise118

6.2 The Assessment Method of Harmonious Management Performance for Virtual Enterprise122

6.2.1 The Characteristics of Performance Assessment under the Virtual Operating Environment and Innovative Routine122

6.2.2 The Game Analysis of Benefit Equilibrium of Virtual Enterprise Organization and Assessment Perspective of Management123

6.2.3 The Assessment Index System Establishment of Harmonious Management Performance for Virtual Enterprise126

6.3 The Comprehensive Applieation of Harmonious Management Performance Assessment Method for Virtual Enterprise131

6.3.1 The Fuzzy Comprehensive Assessment Method131

6.3.2 The Binary Relative Benefit Method of Management Efficiency133

6.4 The Significance of Harmonious Management Performance Assessment for Virtual Enterprise135

6.5 Summary of This Chapter137

Chapter 7 The Case and Strategy Analysis of Dualistic Harmonious Management for Virtual Enterprise7.1 The Case Analysis:Regarding the Virtual Operation of Shanshan Group and Sepwolves Group as the Center138

7.1.1 The Experience and Lesson of Virtual Operation Management of Shanshan Group138

7.1.2 The Decision Analysis of Virtual Operation Management of Sepwolves Group145

7.2 The Optimization Strategy in the Process of Dualistic Harmonious Management for Virtual Enterprise152

7.2.1 The Optimization Strategy of Process Management of Virtual Enterprise Based on Harmonious Interaction152

7.2.2 The Optimization Strategy of Order Management of Virtual Enterprise Based on Harmonious Interaction153

7.2.3 The Optimization Strategy of Performance Management of Virtual Enterprise Based on Harmonious Interaction154

7.2.4 The Optimization Strategy of Harmony Management of Virtual Enterprise Based on Harmonious Interaction154

7.3 Summary of This Chapter156

Conclusion157

Reference159

Postscript169