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领先商务英语 阅读 2PDF|Epub|txt|kindle电子书版本网盘下载

领先商务英语 阅读 2
  • 潘惠霞主编 著
  • 出版社： 北京：高等教育出版社
  • ISBN：9787040292831
  • 出版时间：2010
  • 标注页数：309页
  • 文件大小：88MB
  • 文件页数：317页
  • 主题词：商务－英语－阅读教学－高等学校－教材

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图书目录

Unit 1 E-commerce（Ⅰ）1

Text A:Niche Marketing Strategies on eBay1

Text B:Pierre Omidyar and His eBay9

Unit 2 Intercultural Etiquette17

Text A:Intercultural Business Etiquette and Protocol17

Text B:Gift Giving and Dining Etiquette in Intercultural Situations24

Unit 3 Global Brands33

Text A:Best Global Brands33

Text B:Will Yahoo!Feel the Love?42

Unit 4 Cultural Differences49

Text A:Working Through Language,Time,and Cultural Differences49

Text B:Culture Shock:It's the Little Things That Count in the Biggest Ways56

Unit 5 Online Security65

Text A:Internal Auditors' Battle Against Fraud Ⅰ65

Text B:Looming Online Security Threats in 200873

Unit 6 Corporate Security81

Text A:Internal Auditors' Battle Against Fraud Ⅱ81

Text B:Countering Espionage—A Modern Threat90

Unit 7 Career Planning97

Text A:Culture Affects Career and Life Planning97

Text B:Chili,Hot Dogs,and the Family Legacy106

Unit 8 Corporate Management113

Text A:Inspirational Leadership in Difficult Times113

Text B:Trust Rules:The Most Important Secret About Trust122

Unit 9 Credit Cards131

Text A:The Evolution of Credit Cards131

Text B:American Views About Cards:Negative146

Unit 10 Career Shift157

Text A:Gates Looks into PC's Future as Career Shift Approaches157

Text B:Amid Cheers and Tears,Gates Says Goodbye169

Unit 11 E-commerce（Ⅱ）177

Text A:E-commerce177

Text B:Myths and Realities190

Unit 12 Leadership（Ⅰ）201

Text A:Business Story Telling201

Text B:Treasure Island:The Power of Trade209

Unit 13 Trade Protectionism221

Text A:Protectionism221

Text B:U.S.Government Favoritism Has Hurt Vietnamese Shrimp Farmers230

Unit 14 Leadership（Ⅱ）239

Text A:A Definition of Leadership239

Text B:Leadership,Communication and Change252

Unit 15 Effective Communication261

Text A:Communication Skills261

Text B:Principles of Defusing Hostility275

Unit 16 Motivation285

Text A:Motivation285

Text B:Why Your Employees Are Losing Motivation297

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