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Introduction1

Chapter One Why International Etiquette Matters5

Ⅰ．Origin of Etiquette5

Ⅱ．International Etiquette8

Ⅲ．Differences between Chinese and Occidental Etiquette11

Different Modes of Social Interaction12

Different Personal Philosophies13

Different Social Customs15

Different Hierarchy of People Status15

Ⅳ．Guidelines for Modern International Etiquette18

Ⅴ．Why Modern International Etiquette Matters21

Chapter Two Personal Manners23

Ⅰ．Courtesy Begins at Home23

Ⅱ．Elegant Appearance28

Personal Hygiene28

Hairstyle34

Make-up38

Perfume40

Ⅲ．Clothing Etiquette42

What Clothing Reveals43

General Clothing Etiquette44

Dress Code Guidelines46

Elegant Jewelry and Accessories49

Ⅳ．Speaking Manners51

General Rules51

Speaking Manners in Public54

Ⅴ．Graceful Deportment56

Elegant Posture57

Graceful Body Language65

Chapter Three Social Etiquette68

Ⅰ．Etiquette of Introduction68

The Order of Introduction68

Steps for Introducing69

Art of Business Introduction70

How to Respond to an Introduction71

Ways to Remember Names72

Self-introduce73

Ⅱ．Greeting Etiquette75

Verbal Greetings76

Greeting Gestures76

Ⅲ．Manners to Address82

Ⅳ．Visiting Homes and Receiving Guests87

Host Manners87

Guest Manners90

Ⅴ．Party Manners96

When You're the Host96

When You're the Guest97

Talking,Listening,Mingling99

Ⅵ．Dating Manners101

ProperDating Etiquette102

Etiquette Tips for Dating104

Ⅶ．Prom Etiquette106

Invitations106

Costs107

Individual Costs—Who Pays for What107

Getting to the Prom109

Dinner111

ForEveryone113

Ⅷ．Manners in Public Place115

Personal Space and Social Distance116

General Rules of Manners in Public Place121

Etiquette on Road/Street124

Manners inside Public Buildings128

Ⅸ．Gift Etiquette139

Gift Giving at Home and in Workplace139

Gift Giving across Cultures142

Floral Etiquette144

Tipping Etiquette146

Ⅹ．Travel Etiquette151

Travel Etiquette in General151

Airplane Etiquette153

Hotel Etiquette158

Chapter Four Table Manners161

Ⅰ．Table Manners in Occident161

Seating Arrangement161

Tableware165

Occidental Dining Manners168

Ⅱ．Table Manners in China171

Seating Arrangement172

Dinner Procedure173

Tableware174

Chinese Dining Manners178

Ⅲ．Drinking Manners180

Alcoholic Beverages180

Tea187

Coffee189

Ⅳ．Entertaining Etiquette191

Forms of Entertaining191

Preparation and Organization of a Banquet193

Banquet Attendance197

Banquet Service201

Chapter Five Business Etiquette203

Ⅰ．National Flag Etiquette203

Respect for Flag203

Display Manners205

Ⅱ．Business Attire Etiquette206

Business Casual207

Business Attire for Men209

Business Attire for Women210

Ⅲ．Business Card Etiquette211

Business Card Layout212

General Business Card Etiquette214

Ⅳ．Business Telephone Etiquette216

Getting through216

On the Call219

Telephone Tips220

Ⅴ．Job Interview Etiquette221

Before the Interview222

During the Interview223

After the Interview224

Ⅵ．Job Etiquette225

Ⅶ．Business Meeting Etiquette228

Meeting Organization228

Meeting Host Etiquette230

Attendees Etiquette232

Ⅷ．Business Writing Etiquette233

Business Report238

Business Proposal241

Ⅸ．Business Entertaining Etiquette244

Meetings Held in Restaurant244

Meeting Alternatives245

Ⅹ．Business Negotiation Etiquette246

Negotiation Principles247

Negotiation Stages and Skills247

Negotiation Types254

Negotiation Styles256

Chapter Six Correspondence Etiquette260

Ⅰ．Memo Etiquette260

Ⅱ．Greeting Card Etiquette262

Ⅲ．Invitation Etiquette264

Ⅳ．Thank-you Note Etiquette271

Ⅴ．Letter Writing Etiquette276

Ⅵ．Telephone Manners283

Ⅶ．Cell Phone Etiquette285

Ⅷ．Email Etiquette287

Chapter Seven Festival and Ceremony Etiquette293

Ⅰ．Occidental Festivals293

New Year's Day294

Christmas296

Easter301

Thanksgiving Day303

Mother's Day305

Father's Day306

Valentine's Day307

April Fool's Day308

Halloween310

Ⅱ．Chinese Festivals312

Chinese New Year（Spring Festival）312

The Lantern Festival314

Pure and Bright（Qingming）316

Dragon Boat Festival316

Chinese Valentine's Day（Qi Xi）317

The Mid-autumn Day317

The Double Ninth Festival318

Ⅲ．Ceremonies319

Baby-birth Celebration319

Naming Ceremony321

Baptism/Christening323

Coming of Age328

Getting Engaged330

Wedding Anniversaries334

Ⅳ．Wedding337

Roles and Duties338

Financial,Who Pays?340

Traditions and Customs340

Clothing347

The Ceremony349

The Reception351

Wedding Guests355

Ⅴ．Funeral356

General Guidelines for Guests357

General Guidelines for the Bereaved361

Chapter Eight Cultural Etiquette around the World364

Ⅰ．Etiquette in Asia364

China364

India371

Indonesia377

Japan382

South Korea389

Thailand394

Ⅱ．Etiquette in Africa399

Egypt399

South Africa405

Ⅲ．Etiquette in Europe409

France409

Germany413

Greece418

Italy422

Russia428

UK433

Ⅳ．Etiquette in North America438

Canada438

Mexico442

USA446

Ⅴ．Etiquette in South America450

Argentina450

Brazil454

Ⅵ．Etiquette in Oceania458

Australia458

New Zealand462

Appendix Etiquette Video Clips469

Bibliography474