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王传福的创新智慧 英文版PDF|Epub|txt|kindle电子书版本网盘下载
- 李大千著；梅丹理译 著
- 出版社： 北京：五洲传播出版社
- ISBN：9787508526805
- 出版时间：2013
- 标注页数：141页
- 文件大小：27MB
- 文件页数：150页
- 主题词：王传福－生平事迹－英文；汽车工业－工业企业管理－经验－中国－英文
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图书目录
Part Ⅰ Groundwork for Innovation-"One,Slow;Two,Notice;Three,Implement"13
CHAPTER 1 "One-Slow”-From Eureka Tactics to Strategic Synergy13
CHAPTER 2 "Two-Notice"-View the Enterprise at Hand;Watch Future Markets in the Distance27
CHAPTER 3 The Three Implementations-Product Determination,Personnel Training and Sales Initiatives37
1．Product Determination37
2．Personnel Training40
3．Sales Initiatives44
Part Ⅱ Creative Wisdom-Refining the Five Masterful"Arts"49
CHAPTER 4 Developmental Innovation-Changing from"Diverse|to"Complementary"under the Kangaroo Model49
1．Find Out the"Effective Radius"of Multi-Innovation49
2．Four Codes for Deciphering Successful Diversification56
CHAPTER 5 Management Innovation-"Family Culture"Achieves Soft Power for Enterprise61
CHAPTER 6 Marketing Innovation-Six"Sea Strategies"for World-Class Bulldozers73
CHAPTER 7 Cost Innovation-Using 18 Kinds of Chinese Kungfu to Squeeze Water from a Towel83
CHAPTER 8 Strategy Innovation-Vertically Integrating the Auto-Industry Chain95
Part Ⅲ Innovation Pitfalls-Colorful Lights at the Crossroads105
CHAPTER 9 Red Pitfall-How Far Is Your Company from Security?105
1．Getting Away from Patent Risks105
2．Fierce Patent Battles：All Technology is a Paper-Tiger107
CHAPTER 10 Green Pitfall-How Far Are Your Products from the Future?113
1．Find Out the"Second Curve"of a Company113
2．Electric Cars："The Second Curve"of BYD in the Future115
CHAPTER 11 Pitfall-How Far Are Your Products from the Terminal End?121
1．From"Terminal War"to"Terminal Strategy"121
2．Consumers'"Button"：Details of BYD's Success122
CHAPTER 12 The Black Pitfall-How Far Are You from the Innovative Spirit?127
CHAPTER 13 Purple Pitfall-How Far Are Youu from Marketing Innovation?135
1．Customer Value is the Core of Innovation135
2．Chinese Philosophy in BYD's Marketing Innovation136