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实用旅游英语写作PDF|Epub|txt|kindle电子书版本网盘下载

实用旅游英语写作
  • 曹继宏主编 著
  • 出版社： 长春：吉林出版集团有限责任公司
  • ISBN：9787546304731
  • 出版时间：2009
  • 标注页数：182页
  • 文件大小：6MB
  • 文件页数：190页
  • 主题词：旅游－英语－写作－教材

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图书目录

Forward1

Chapter One　General Introduction to Practical English Writing3

1．Features of practical English writing　4

2．Principles of practical English writing5

3．Elements of effective English writing6

4．Practical writings in daily communications　8

Chapter Two　Business Letters in the Travel Industry22

1．The essential parts of a business letter22

2．The language characteristics of a business letter33

3．The forms of a business letter37

4．The memo44

5．The circular　49

6．The form letter　49

Chapter Three Advertising Literature in the Travel Industry55

1．The structure of advertisements55

2．Language characteristics of English advertising59

3．Advertising in the travel industry60

Chapter Four　Publicity Literature in the Travel Industry74

1．The difference between publicity and advertising74

2．Characteristics of publicity literatures in the travel industry75

3．The presentation of destination country/city or a tourist attraction77

Chapter Five　Agreements and Contracts in the Travel Industry91

1．The layout of agreements in the travel industry92

2．Contracts in the travel industry96

3．The features of agreements and contracts100

Chapter Six　Document Forms and Invitations in the Travel Industry106

1．Format qualifications of document forms106

2．Contents of document forms107

3．Devices used in the completion of the document forms109

4．1nvitations in the Travel lndustry112

Chapter Seven　Tour Itineraries,Work Reports and Menu Design in the Travel Industry125

1．The structure of the tour itinerary125

2．The arrangement of reports129

3．Special techniques in writing a work report130

4．Qualities of reports133

5．Menus136

Chapter Eight Resumes in the Travel Industry144

1．The structure of resumes144

2．The space layout of the resume147

3．Features of a resume153

4．Resumes in the travel industry156

Chapter Nine Cover Letters in the Travel Industry164

1．The structure of cover letters164

2．Rules of writing cover Letters170

3．Layout of English cover letters172

4．Steps of writing a cover letter178

References182

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