图书介绍
跨文化商务交际PDF|Epub|txt|kindle电子书版本网盘下载
- 周小微，陈永丽主编 著
- 出版社： 北京：对外经济贸易大学出版社
- ISBN：9787811349214
- 出版时间：2011
- 标注页数：192页
- 文件大小：56MB
- 文件页数：201页
- 主题词：商务－英语－高等学校：技术学校－教材
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图书目录
Unit One Communication and Intercultural Communication1
Reading 1 Communication2
Reading 2 Communication in a Global Village5
Reading 3 Intercultural Communication9
Unit Two Culture and Language17
Reading 1 Culture19
Reading 2 The Iceberg Model of Culture23
Reading 3 Coping with Cultural Differences25
Reading 4 Culture Shock—New York City to Rural France28
Reading 5 Culture and Language—Language Mirrors Values30
Reading 6 Translation and Culture33
Unit Three Verbal Communication41
Reading 1 The Meaning in Words43
Reading 2 The Cultural Connotation of Chinese Kinship Terms49
Reading 3 How to Manage Verbal Intercultural Communication Effectively55
Unit Four Nonverbal Communication61
Reading 1 The Power of Nonverbal Communication63
Reading 2 Body Language66
Reading 3 How to Understand Monochronic and Polychronic Time to Improve Intemational Business Communications67
Reading 4 How's Your Personal Distance—Watch This Space69
Unit Five Communication Style—High and Low Context79
Reading 1 General Introduction to High-context and Low-context Cultures81
Reading 2 High-low Context as a Communication Tool for Understanding Cultural Differences84
Reading 3 Chinese Communication Style87
Unit Six Cultural Dimension95
Reading 1 Hofstede's Five Cultural Dimensions97
Reading 2 The Drawbacks of Applying the Hofstede Model112
Unit Seven Managing Intercultural Conflicts117
Reading 1 Conflict119
Reading 2 Culture and Conflict121
Reading 3 Destructive vs.Constructive Conflict127
Unit Eight Intercultural Negotiation135
Reading 1 Cross-Cultural Negotiations137
Reading 2 Japanese Negotiation Style141
Reading 3 The 36 Chinese Strategies Applied to Negotiation143
Unit Nine Intercultural Management153
Reading 1 Intercultural Management156
Reading 2 Intercultural Synergy in Mergers ＆ Acquisitions158
Reading 3 KFC and McDonald's—a Model of Blended Culture159
Reading 4 The Art of Communication is the Language of Leadership162
Unit Ten Understanding East and West Cultures and Their Behaviors169
Reading 1 Japanese Culture171
Reading 2 Key American Values175
Reading 3 The Impact of Cultural Differences When Entering Chinese Market180
Reading 4 Working with the French183
Reading 5 India185