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商务英语书面沟通 商务英语写作修辞失误与纠误PDF|Epub|txt|kindle电子书版本网盘下载
- 李太志编著 著
- 出版社： 北京：国防工业出版社
- ISBN：9787118085297
- 出版时间：2013
- 标注页数：251页
- 文件大小：6MB
- 文件页数：261页
- 主题词：商务－英语－翻译
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图书目录
PART Ⅰ DEVELOPING EFFECTIVE BE WRITING SKILLS2
Unit 1 Awareness for Effective BE Practical Writing2
1.1 Awareness for Effective BE Practical Writing3
1.2 Role of Awareness for Effective BE Practical Writing5
Unit 2 Comment on the Correct Use of BE Practical Writing Principles13
2.1 Comment on the Use of the KISS Principle13
2.2 Comment on the Use of the Businesslike Poise for BE Writing17
2.3 Comment on the Use of the Six C's19
2.4 Comment on the Use of Modern Terminology22
Unit 3 Errors Resulting from the Negative Impact of the Chinese Language27
3.1 Run-on Sentences27
3.2 Dangling Modifiers30
3.3 Luxurious Phrases33
3.4 Too Many Verbs33
PART Ⅱ EXTERNAL COMMUNICATION40
Unit 4 Seven Steps to Effective BE Letter Writing40
4.1 Comment on the Layout of BE Letters41
4.2 Comment on the Writing Approach50
4.3 Comment on the Style of the Original Letter and Make Your Revision52
Unit 5 Comment on Routine＆Non-Routine Request Letters57
5.1 Routine Request Letters on Catalogues ＆ Replies57
5.2 Non-Routine Request Letters on Various Things ＆ Replies62
Unit 6 Comment on Application Letters72
6.1 Comment on the Unsolicited Application Letters72
6.2 Comment on the Solicited Application Letters74
6.3 Compare the Tone of the Application Letters76
Unit 7 Comment on Résumé81
7.1 Comment on Peter Johnson's Résumé82
7.2 Compare the Following 2 Résumés84
Unit 8 Comment on Persuasive Sales Letters92
8.1 Unsolicited Sales Letters for Product/Service Promotion ＆ Replies92
8.2 Solicited Sales Letters for Product/Service Promotion ＆ Replies100
Unit 9 Comment on Complaint Letters110
9.1 Comment on the Complaint Letter110
9.2 Comment and Make Improvement on Complaint Letters111
9.3 Compare and Comment on the Two Complaint Letters114
Unit 10 Comment on Agency Letters119
10.1 Comment on the Agency Letter119
10.2 Make Improvement on Agency Letter121
10.3 Compare and Comment on the Two Agency Letters123
Unit 11 Comment on Social Letters129
11.1 Comment on Social Letters129
11.2 Comment on Invitation Letter ＆ Its Reply131
l1.3 Comment and Improve the Following Resignation Letter132
PART Ⅲ INTERNAL COMMUNICATION137
Unit 12 Comment on Memos137
12.1 Comment on Memo Writing and Make Improvement137
12.2 Comment on Memo Writing and Make Improvement139
l2.3 Compare the Coversation with the Memo on the Same Subject140
Unit 13 Comment on Reports147
13.1 Comment on Report Writing and Make Improvement148
13.2 Comment on Report Writing and Make Improvement150
13.3 Compare the Following Two Reports153
PART Ⅳ MISCELLANEOUS COMMUNICATION164
Unit 14 Comment on Contracts164
14.1 Comment on the Following Sales Contract164
14.2 Comment on the Following Purchase Contract166
14.3 Compare the Following Contract in English and Chinese Version169
Unit 15 Comment on Product InstructionsDescriptions182
15.1 Comment on Product Instructions/Descriptions183
15.2 Comment and Make Improvement on Product Instructions185
15.3 Compare the Following Instructions in English and Chinese Version186
Unit 16 Comment on Business Speeches193
16.1 Comment on the Following Business Speech194
16.2 Make Comment ＆ Improvement upon the Following Speech196
16.3 Compare the Following Speech in English ＆ Chinese Version198
Keys to Exercises204
Appendixes245
References251