图书介绍
电子商务英语PDF|Epub|txt|kindle电子书版本网盘下载
- 覃正，王丹萍主编 著
- 出版社： 北京市：北京大学出版社
- ISBN：9787301053645
- 出版时间：2010
- 标注页数：290页
- 文件大小：120MB
- 文件页数：298页
- 主题词：电子商务－英语－高等学校－教材
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图书目录
UNIT 1 Brief Introduction to E-commerce1
Text1
The Emergence of E-commerce1
Supplementary Reading 18
E-commerce in China8
Supplementary Reading 215
Amazon—Before and After15
Supplementary Reading 321
Should E-commerce Be Taxed Like Any Other Commerce21
参考译文25
UNIT 2 E-commerce Market Mechanism28
Text28
Electronic Marketplaces28
Supplementary Reading 137
eBay—The Juggernaut of E-marketplaces37
Supplementary Reading 243
Collaborative Commerce—The Next Big Trend in Partnering43
Supplementary Reading 349
Making the Web Just another Venue for Trade-Shows49
参考译文53
UNIT 3 Business-to-Customer E-commerce56
Text56
Yesterday,Today and Tomorrow of B2C E-commerce56
Supplementary Reading 164
B2B vs. B2C—More Than Just a Letter64
Supplementary Reading 268
FAQ for B2C68
Supplementary Reading 370
What is the Difference between B2C and B2B70
参考译文75
UNIT 4 Business-to-Business E-commerce78
Text78
Business-to-Business E-commerce78
Supplementary Reading 186
B2B Marketing Strategies86
Supplementary Reading 291
E-Commerce Procurement Management91
Supplementary Reading 398
Research on Partner-Choosing and Web Services for B2B E-commerce in Virtual Enterprises98
参考译文106
UNIT 5 Consumer Behavior and Customer Services in E-commerce109
Text109
Customer Behavior Affects E-commerce Competitiveness109
Supplementary Reading 1117
E-commerce Report:Technology that promises to analyze sales data more simply and quickly could alter customer interactions117
Supplementary Reading 2119
Improving Customer Experience:Usability Testing Is Not Enough119
Supplementary Reading 3121
Five Myths in E-Commerce about Personalization121
参考译文124
UNIT 6 Technical Infrastructure of E-commerce127
Text127
Database127
Supplementary Reading 1135
Two Technical Infrastructures of E-commerce—Data Management and Computer Network135
Supplementary Reading 2142
Internet142
Supplementary Reading 3151
Communities in Cyberspace151
参考译文156
UNIT 7 Mobile Commerce160
Text160
Mobile Commerce160
Supplementary Reading 1169
M-commerce Security Challenges and Solution169
Supplementary Reading 2176
M-commerce at Helsana Health Insurance176
Supplementary Reading 3180
M-commerce in China180
参考译文184
UNIT 8 Online Marketing188
Text188
E-marketing188
Supplementary Reading 1197
E-marketing Strategy and Tesco's E-marketing Campaign197
Supplementary Reading 2204
Google and Financial Crisis204
Supplementary Reading 3210
Search Engine Optimization210
参考译文216
UNIT 9 Payment System in E-commerce219
Text219
Electronic Payment219
Supplementary Reading 1226
Electronic Funds Transfer226
Supplementary Reading 2232
Untraceable Digital Cash,Information Markets,and BlackNet(1)232
Supplementary Reading 3236
Untraceable Digital Cash,Information Markets,and BlackNet(2)236
参考译文241
UNIT 10 Law,Ethics in E-commerce245
Text245
Computer Security245
Supplementary Reading 1253
Computer Virus253
Supplementary Reading 2259
The Law of the Web for Businesses259
Supplementary Reading 3263
Privacy and Confidentiality in an E-commerce World263
参考译文273
Key to Exercises277
References283