纺织服装外贸函电与写作PDF|Epub|txt|kindle电子书版本网盘下载

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Chapter One Structure and Style of Business Letters商务书信的结构与格式1

1.1 General Introduction／概述1

1.2 Essentials of Business Leer-writing／商务信函书写要点1

1.2.1 Clearness／清楚1

1.2.2 Conciseness／简洁2

1.2.3 Correctness／正确2

1.2.4 Concreteness／具体2

1.2.5 Courtesy／得体2

1.3 Structure of a Business Letter／商务信函的结构3

1.3.1 Letterhead／信头3

1.3.2 Refence number and date line／案号与日期4

1.3.3 Inside name and address／信内名称及地址4

1.3.4 Salutation／称呼5

1.3.5 Message／信文5

1.3.6 Complimentary close／结尾敬语5

1.3.7 Writer's signature／签名5

1.3.8 Attention line／主送6

1.3.9 Subject line ／caption／事由／主题行6

1.3.10 Enclosures／附件6

1.3.11 Carbon copy／CC／抄送7

1.3.12 Postscript ／P*S*／附言7

1.4 Layout of Business Letters／商务信函的格式7

1.4.1 The blocked sslle／齐头式7

1.4.2 The indented style／缩行式7

1.5 Envelope Addressing／信封的写法7

1.6 Specimen Letyer／信函样例8

Chapter Two Establishing Business Relation 建立业务关系12

2.1 General Introduction／概述12

2.2 Writing Skills／写作技巧13

2.2.1 Rules of writing letters of establishing business relations／建立业务关系的信函书写规则13

2.2.2 How to write to prospective clients／如何给客户写信13

2.2.3 How to reply to these letters／如何答复客户信函13

2.3 Specimen Letters／信函样例14

2.4 Summary／总结17

Chapter Three Inquiry and Reply询盘与回复26

3.1 General Introduction／概述26

3.2 Writing Skills／写作技巧26

3.2.1 How to attract receivers at the very beginning／如何在信函开头吸引客户26

3.2.2 How to make an effective ending／如何有效地结束信函27

3.3 Specimen Letters／信函样例27

3.4 Summary／总结31

Chapter Four Offers（Quotations）and Counter-offers 发盘（报价）与还盘38

4.1 General Introduction／概述38

4.2 Writing Skills／写作技巧39

4.2.1 An offer letter usually includes the following points／发盘信的书写通常包括以下内容39

4.2.2 A counter-offer letter usually covers the following points／还盘信的书写通常包括以下内容39

4.2.3 A reply to the counter-offer usually covers the following points／还盘信的回复通常包括以下内容39

4.3 Specimen Letters／信函样例40

4.4 Summary／总结43

Chapter Five Order订单49

5.1 General Introduction／概述49

5.2 Writing Skills／写作技巧50

5.2.1 How to write an order letter／如何书写订购信函50

5.2.2 How to write a reply to the order／如何回复订购信函50

5.2.3 If the goods ordered cannot be supplied or delivered immediately，how to write a letter to give anexplanation／如果所订商品无法及时供应或发送，如何书写解释函50

5.3 Specimen Letters／信函样例51

5.4 Summary／总结56

Chapter Six Letter of Credit信用证63

6.1 General Introduction／概述63

6.1.1 How to handle export letter of credit operation／如何操作信用证流程63

6.1.2 The procedure of issuance of an L／C／开立信用证的程序63

6.1.3 The process of L／C amendment／修改信用证的程序63

6.1.4 Classification of L／C／信用证分类65

6.2 Writing Skills／写作技巧65

6.2.1 How to customize your own letter requesting credit／如何书写要求开立信用证的信函65

6.2.2 How to ask for the correction of a credit letter／如何书写请求修改信用证信函66

6.2.3 How to customize your own letter requesting creditinformation from a potential customer／如何书写要求客户开立相关信用信息的信函66

6.2.4 How to customize your own letter granting credit／如何书写确认信用的信函66

6.2.5 How to customize your own letter denying credit／如何书写拒绝接受信用的信函66

6.2.6 How to customize your own letter extending limitedcredit／如何书写延长有限信用的信函67

6.2.7 How to customize your own letter putting anaccount on credit hold／如何书写信用贷款的信函67

6.2.8 How to customize your own leer restoring credit／如何书写恢复信用的信函67

6.2.9 How to customize your own letter changing credit terms or conditions／如何书写更改信用条款的信函68

6.3 Specimen Letters／信函样例68

6.4 Summary／总结72

Chapter Seven Payment支付80

7.1 General Introduction／概述80

7.1.1 Various kinds of terms of payment／付款条件的种类80

7.1.2 Ways of making payment through a bank／通过银行付款的方法81

7.1.3 Instruments of payment／付款工具或手段81

7.2 Writing Skills／写作技巧82

7.2.1 How to write letters making payment as a buyer／买方提出付款方式的信函的写作82

7.2.2 Replies to payment／回复付款要求信函的写作82

7.3 Specimen Letters／信函样例82

7.4 Summary／总结86

Chapter Eight Packing包装92

8.1 General Introduction／概述92

8.1.1 Brief introduction／简介92

8.1.2 Different kinds of packaging containers／常用包装容器的种类93

8.1.3 Packing marks／包装标记93

8.2 Writing Skills／写作技巧96

8.3 Specimen Letters／信函样例96

8.4 Commonly-used Measurement Unit／常用计量单位100

8.5 Summary／总结101

Chapter Nine Shipment运输110

9.1 General Introduction ／概述110

9.1.1 Brief introduction／简介110

9.1.2 Shipping advice （notice of shipment）／装船通知111

9.1.3 Shipping documents（export document）／货运单据111

9.2 Writing Skills／写作技巧111

9.2.1 Rules of writing letters of urging shipment／督促立即装运信函的写作方法111

9.2.2 How to write a shipment letter to prospective clients／卖方如何书写通知客户已装运的信函111

9.3 Specimen Letters／信函样例112

9.4 Summary／总结115

Chapter Ten Insurance保险123

10.1 General Introduction／概述123

10.1.1 Brief introduction／简介123

10.1.2 Risks in foreign trade／外贸中的险别124

10.2 Writing Skills／写作技巧124

10.2.1 How to write an insurance letter as a buyer／买方如何书写投保信函125

10.2.2 The replies to these letters generally include the following／保险公司的回复函所含内容125

10.3 Specimen Letters／信函样例125

10.4 Summary／总结129

Chapter Eleven Complaints，Claims and Adjustments抱怨、索赔和理赔134

11.1 General Introduction／概述134

11.1.1 Business letters that handle requests／处理要求的信函134

11.1.2 Turning down unrealistic requests from customers／拒绝消费者的不现实要求135

11.1.3 Types of complaints from buyers／买方抱怨的种类135

11.1.4 Tips for effective complaints／有效抱怨的建议135

11.1.5 Clauses for claim／索赔的原因135

11.2 Writing Skills／写作技巧136

11.2.1 How to write letters complaining about disagreements／如何就不同意见写抱怨信136

11.2.2 How to replies to complaints／如何答复抱怨信136

11.2.3 How to write a claim／如何写索赔信137

11.2.4 How to replies to a claim／如何答复索赔137

11.2.5 Some guidelines for wring letters of adjustment／写理赔信应遵循的法则137

11.3 Specimen Letters／信函样例138

11.4 Summary／总结142

Chapter Twelve Agency代理152

12.1 General Introduction／概述152

12.2 Writing Skills／写作技巧153

12.2.1 How to write to establish the lationship of the sole agency／如何书写建立独家代理关系的信函153

12.2.2 The replies to these letters generally include two kinds／回复此类信函一般包括两种情况153

12.3 Specimen Letters／信函样例154

12.4 Summary／总结157

Chapter Thirteen Contract合同164

13.1 General Introduction／概述164

13.1.1 Items of contracts／合同条款164

13.2 Writing Skills／写作技巧165

13.2.1 How to write letters to send a sales contract／confirmation for countersigning／如何书写信函寄送会签销售合同165

13.2.2 How to replies to these letters／如何回复此类信函165

13.2.3 How to write letters to send a purchase contract ／confirmation for countersigning／如何书写信函寄送会签购货合同165

13.2.4 How to replies to these letters／如何回复此类信函166

13.3 Specimen Letters／信函样例166

13.4 Summary／总结170

Appendix Useful Abbreviations in International Trade国际贸易常用缩略语176

Biliography参考文献181