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国际商务英语综合教程PDF|Epub|txt|kindle电子书版本网盘下载
- 廖瑛主编；廖越英，阳兰梅副主编；禹金林，胡志雯，陈洁，甘容辉，陆丹，庄宇梅，刘莹，肖桃英编委 著
- 出版社： 北京：对外经济贸易大学出版社
- ISBN：9787566315267
- 出版时间：2016
- 标注页数：203页
- 文件大小：48MB
- 文件页数：217页
- 主题词：国际商务－英语－高等学校－教材
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图书目录
Chapter 1 Brief Introduction to International Business1
1．What Is Business？1
2．What Is International Business？1
3．The Scope of International Business Activities2
4．International Risk3
5．On International Business Law4
6．Commercial Credit4
7．On Management of International Business6
8．A Brief Introduction to the WTO7
Chapter 2 Business Organizations13
1．Introduction13
2．Sole Proprietorship13
3．General Partnership14
4．Limited Partnership15
5．Joint Stock Company15
6．Corporations16
7．Transnational Corporations18
Chapter 3 Ways of Business25
1．Introduction25
2．Wholesaling25
3．Retailing26
4．Franchising28
5．Agency30
6．Electronic Commerce31
Chapter 4 A Guide to Economics37
1．What Is Economics？37
2．What Is Macroeconomics？37
3．Monetary and Fiscal Policy38
4．What Is Microeconomics？38
5．The Demand Curve39
6．The Supply Curve39
7．The Equilibrium Price39
8．Changes in Demand versus Changes in Quantity Demanded40
9．Changes in Supply versus Changes in Quantity Supplied40
Chapter 5 Types of Competition45
1．Pure Competition45
2．Monopolistic Competition45
3．Oligopoly46
4．Monopoly46
5．Competitive Risk Minimization46
Chapter 6 The Market Economy51
1．Market and Market Economy51
2．Price51
3．Supply and Demand52
4．The Market Price52
Chapter 7 International Trade Terms and Pricing Principles57
1．Introduction57
2．Definition of the Trade Terms in Incoterms 201059
3．How to Determine the Price for Imports and Exports？62
4．Selection of Money of Account63
5．Commission and Discount63
6．Other Non-price Commercial Technical Terms63
Chapter 8 Marketing69
1．What Is Marketing？69
2．The Marketing Concept69
3．Marketing and Utility70
4．The Target Market70
5．The Industrial Market71
6．Government and Institutional Markets72
7．The Consumer Market72
8．Classes of Consumer Goods73
Chapter 9 The Marketing Mix＆Product Promotion77
1．The Marketing Mix77
2．Product Planning77
3．Pricing78
4．Physical Distribution78
5．Product Promotion78
6．Advertising79
7．Product Packaging79
8．Breaking the Language Barriers80
Chapter 10 International Payments＆Settlements83
1．Introduction83
2．Credit Instruments84
3．Bill of Exchange85
4．Promissory Note and Cheque89
5．Remittance90
6．Terms and Methods of Payment in International Trade—Payment in Advance，Open Account Business，Factoring，Collection92
7．Terms and Methods of Payment in International Trade—Letters of Credit（L/C）94
8．Guarantee98
9．Documents99
Chapter 11 Brief Introduction to International Business Practices105
1．Introduction105
2．Business Preparatory Work105
3．Business Negotiation106
4．The Signing of a Contract108
5．The Performance of an Export Contract108
6．The Performance of an Import Contract111
Chapter 12 Exchange Rate115
1．Introduction115
2．Direct Quotations and Indirect Quotations115
3．Cross Rates116
4．Spot Rates116
5．Forward Rates117
Chapter 13 Negotiation Strategies on International Business121
1．Introduction121
2．Preparations for Business Negotiation122
3．Notable Problems in the Process of Negotiation123
4．The Impact of Cultural Differences on International Business Negotiations124
附：课文参考译文137