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电子商务英语PDF|Epub|txt|kindle电子书版本网盘下载

电子商务英语
  • 徐源主编 著
  • 出版社： 苏州：苏州大学出版社
  • ISBN：9787810909266
  • 出版时间：2007
  • 标注页数：201页
  • 文件大小：43MB
  • 文件页数：213页
  • 主题词：电子商务－英语－高等学校－教材

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图书目录

Unit 1 Business and the Internet1

Text A Understanding the Internet1

Text B How Can the Internet Add Value to a Business?10

Text C A Brief History of the Internet16

Unit 2 Introduction to Electronic Commerce20

Text A Understanding Electronic Commerce20

Text B Types of Electronic Commerce29

Text C Advantages and Disadvantages of Electronic Commerce36

Unit 3 Electronic Data Interchange40

Text A EDI—Concepts and Its Components40

Text B EDI on the Internet46

Text C Guidelines for the Implementation of EDI53

Unit 4 Internet Advertising57

Text A Advertising on the Web57

Text B Measuring Advertising Effects and Pricing Ads64

Text C Advertising Strategies and the Implementation70

Unit 5 E-mail Marketing and Permission Marketing74

Text A Why E-mail Marketing?74

Text B Spam:Problems and Responses80

Text C Tips on Getting and Keeping Permission86

Unit 6 Search Engine Optimization91

Text A Basics of Search Engine Optimization91

Text B Top 10 Search Engine Optimization Tips98

Text C 7 Don'ts of Search Engine Optimization103

Unit 7 Logistics in Electronic Commerce106

Text A E-Commerce Logistics106

Text B 3PL—What Investors Should Consider112

Text C Outsourcing:3PLs vs.4PLs119

Unit 8 Public and Policy Issues(1)123

Text A Jurisdiction on the Internet123

Text B Contracting in Electronic Commerce129

Text C Protecting Privacy134

Unit 9 Public and Policy Issues(2)138

Text A Taxation and Electronic Commerce138

Text B Internet Security Issues Overview144

Text C Protecting Intellectual Property and Copyrights149

Unit 10 Implementation of E-Commerce(1)153

Text A Planning Electronic Commerce Initiatives153

Text B Ten Steps to Successful EC Programs161

Text C Evaluating Outsourcing167

Unit 11 Implementation of E-Commerce(2)170

Text A How to Build a Website170

Text B Staffing for Electronic Commerce177

Text C Web Hosting Choices183

Unit 12 Electronic Commerce in the Future185

Text A The Future of Electronic Commerce185

Text B Barriers to Global Electronic Commerce191

Text C M-Commerce:The New Frontier of E-Commerce196

Bibliography200

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