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新视界商务英语系列教材 商务英语阅读 第3册PDF|Epub|txt|kindle电子书版本网盘下载

新视界商务英语系列教材 商务英语阅读 第3册
  • 赵淑容，宋君霞著 著
  • 出版社： 北京：中国人民大学出版社
  • ISBN：9787300249605
  • 出版时间：2018
  • 标注页数：242页
  • 文件大小：42MB
  • 文件页数：255页
  • 主题词：商务－英语－阅读教学－高等学校－教材

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图书目录

Unit 1 International Organizations1

Text A Spurring Global Growth via a New Trade Facilitation Agreement1

Text B Essentials on AIIB11

Chinese and International Culture Tour19

Unit 2 Trade Barriers23

Text A UK Trade Agreements after Brexit:How to Address Tariffs and Regulatory Trade Barriers23

Text B Globalization and China Doesn’t Stop Here34

Chinese and International Culture Tour40

Unit 3 Product Quality43

Text A High Online User Ratings Don’t Actually Mean You’re Getting a Quality Product43

Text B How“Made In China”Became Cool53

Chinese and International Culture Tour60

Case Study63

Unit 4 Business Leadership65

Text A Why Deception Is Probably the Single Most Important Leadership Skill65

Text B Why Focus-based Leadership Is Important to Huawei’s Business Strategy75

Chinese and International Culture Tour81

Unit 5 Business Teamwork87

Text A The Secrets of Great Teamwork87

Text B Developing Cooperative Teams to Support Individual Performance and Well-being in a Call Center in China97

Chinese and International Culture Tour103

Case Study105

Unit 6 Business Innovation107

Text A The New Manufacturing Footprint107

Text B Organizing Your Business for Innovation:Lessons from Alibaba116

Chinese and International Culture Tour122

Unit 7 Job Satisfaction127

Text A When Work Satisfaction Comes from Having Four Jobs127

Text B Chinese White Collar Suffering Job Burnout136

Chinese and International Culture Tour143

Case Study145

Unit 8 Customer Service149

Text A Know Your Customers’“Jobs to Be Done”149

Text B Air China Enhances Sales and Customer Service with Avaya Intelligent Communications Solutions160

Chinese and International Culture Tour166

Case Study168

Unit 9 Business Competition171

Text A Are Airline Mergers Leading to Higher Air Fares？171

Text B Business Competition Has Not Gotten Fiercer183

Chinese and International Culture Tour191

Unit 10 Business Etiquette195

Text A Importance ofBusiness Etiquette195

Text B Business Etiquette205

Chinese and International Culture Tour213

Case Study215

Appendix Ⅰ Glossary217

Appendix Ⅱ TEM-4（2015-2017）223

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